{"id":1020,"date":"2019-06-25T16:45:56","date_gmt":"2019-06-25T11:15:56","guid":{"rendered":"https:\/\/stg.tftus.com\/blog\/?p=1020"},"modified":"2025-12-16T07:55:10","modified_gmt":"2025-12-16T07:55:10","slug":"how-ai-is-changing-marketing-trends","status":"publish","type":"post","link":"https:\/\/stg.tftus.com\/blogs\/how-ai-is-changing-marketing-trends\/","title":{"rendered":"5 Ways AI Is Changing Marketing Trends"},"content":{"rendered":"\n

Artificial intelligence<\/a> or AI is changing the way the entire world works. With the age of technology and instant service becoming commonplace, AI has risen enough to meet the demand the public craves. Whether in manufacturing, troubleshooting or advertising, AI is usually at the helm of the operation.<\/p>\n\n\n\n

AI\nhas also taken a strong stance in the world of marketing. Professional\nmarketers have to work as quickly as possible, moving faster than trends and\nkeeping ahead of consumer demands. <\/p>\n\n\n\n

To\nkeep ahead of the curve, they utilize AI and all sorts of technological\ndevelopments to get things done. AI can help in a lot of ways, and we’ve listed\nfive of the big ones here. Still, the only limits to what AI can do is in the\nlimits of our imagination.<\/p>\n\n\n\n

1. Consumes and Understands Data<\/strong><\/p>\n\n\n\n

These\ndays, data is the primary resource for knowledge that has remained basically\nuntapped forever. Now that everyone’s information is online in some way, shape\nor form, that data can be used to help companies market new products and ideas\nto their target audience. <\/p>\n\n\n\n

However,\nthere’s more data out there than humans can piece together, making AI integral\nin the dissection of data.<\/p>\n\n\n\n

AI\ncan find patterns in anything, giving it the ability to organize tons of information\nat incredible speeds, much faster than if a person did the job. The VP of\noffering management at IBM Watson Marketing, Mark Simpson said<\/a>, “AI has the capacity\nto create richer, more personalized digital experiences for consumers, and meet\ncustomers’ increasingly high brand expectations.”<\/p>\n\n\n\n

2. Helps Customers Shop<\/strong><\/p>\n\n\n\n

AI can now do more than just recognize data. Technology from companies like Pinterest, Amazon, and Google now uses AI to help customers interact with the real world. When you take a picture of a product with a phone camera, the AI can recognize the item<\/a> and try to find out how you can buy it online.<\/p>\n\n\n\n

This recognition software is part of machine learning, which allows the customer to interact on a physical and digital level. This technology is still sort of new, so already having it in your arsenal allows you to reach more customers. This also goes well with SEO advertising, ensuring your product and not your competitor’s will be the first one shown to the customer.<\/p>\n\n\n\n

3. Social Media<\/strong><\/p>\n\n\n\n

The\nbest advertising is word of mouth. Once something catches on in the world of\nsocial media, there’s very little that can stop the gossip. What you want is to\nhave a positive buzz about your company, not the other way around. Social media\ncan make a huge difference in sales, and there’s AI out there that can regulate\neven this.<\/p>\n\n\n\n

Social\nmedia campaigns can be predicted\nand regulated<\/a> with AI. You can use AI to find out when people typically use social\nmedia sites to help gain views when you immediately post something. By 2023,\nit’s predicted that the social media market will grow by 28.3 percent, so the\nbusiness is lucrative enough to garner much-needed attention. <\/p>\n\n\n\n

Keeping\ntrack of how the social media campaign functions can even keep a sinking\nbusiness floating.<\/p>\n\n\n\n

4. Uses Patterns to Make Guesses<\/strong><\/p>\n\n\n\n

An\nAI uses the information about what a person searches for most often and\nadvertises specifically to them. When done right, the advertisement will appear\nas soon as the customer needs to see it and vanish when they no longer want the\nproduct. <\/p>\n\n\n\n

AI\ncan make this happen by being attentive to the customer’s data and search\nhistory, knowing if they already bought a product or are looking to buy.<\/p>\n\n\n\n

5. Bidding<\/strong><\/p>\n\n\n\n

Bidding\non advertisement space can be a difficult, time-consuming job for employees,\nbut an effortless job for AI. The whole process mimics a numbers game, which AI\nexcels in. <\/p>\n\n\n\n

While\nthe AI goes off on a successful bidding spree, the human employees can focus on\nthe tougher challenges that come with marketing, like specifications on their\ntarget demographic and what ads they want to show.<\/p>\n\n\n\n

Keeping Up With Change<\/h4>\n\n\n\n

Everything changes but the field of marketing change rapidly. With an AI on your side, keeping up with the pace is possible but not always easy. Without an AI, though, you’ll quickly fall behind whether you represent a huge business or a small one. So while an AI won’t fix everything by itself, you’ll find trouble if you choose not to utilize one. <\/p>\n\n\n\n

The\nrest is up to you and your knowledge of what the target audience wants and\nneeds. An AI is supposed to make the job easier, and you’ll find that type of\nhelp in spades. <\/p>\n\n\n\n

Everything else comes down to you, the marketer, and constantly keeping up with the needs of your customer base. Sounds easy enough, right?<\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence or AI is changing the way the entire world works. With the age of technology and instant service becoming commonplace, AI has risen enough to meet the demand the public craves. Whether in manufacturing, troubleshooting or advertising, AI is usually at the helm of the operation. AI has also taken a strong stance […]<\/p>\n","protected":false},"author":2,"featured_media":2925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[59,62,212],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence","tag-artificial-intelligence-development","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/posts\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/comments?post=1020"}],"version-history":[{"count":1,"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/posts\/1020\/revisions"}],"predecessor-version":[{"id":12447,"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/posts\/1020\/revisions\/12447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/media?parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/categories?post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg.tftus.com\/blogs\/wp-json\/wp\/v2\/tags?post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}